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The aim was to create an awareness campaign for i-D magazine that displays all the brand values, and speaks in a targeted way (Gen Z + Millenials).
The campaign should dialogue with the public not only as a magazine, but as the spokesman of creativity, so that the consumer recognises in i-D Magazine an always stimulating and inspirational editor.
The campaign should dialogue with the public not only as a magazine, but as the spokesman of creativity, so that the consumer recognises in i-D Magazine an always stimulating and inspirational editor.
